GUEST COMMENT Retail 2.0: How Radio Frequency Identification and innovative electronics can help brands rebuild customer relationships – Guest Comment
Gillian Ewers, VP Marketing at PragmatIC For the retail sector, the Covid-19 crisis has had a widespread impact. With non-essential physical shops shut having only just reopened, revenues have suffered, and customer loyalty has been shaken. In many ways, it has accelerated a process that was already in motion before the crisis – one that […]